Dance of the pigments

Storyboard for Kodak

"Here's what you always wanted to know abount printing, but never dared to ask."

To the sounds of classic music, the pigments cyan, magenta, yellow and black begin to dance. The start creating formations and eventually end up on a sheat of paper, visualisizing the print of a Kodak printer.

Film artists might be thinking of a Woody Allen movie now, where microscopic vehicles are humanized and dutifully start following a certain task.

The TV ad is part of a massive new Kodak campaign, that includes street ads, print ads, online banners and social media.
Our client Ogily Action Düsseldorf developed a concept and asked Funky Frame for the illustrations, which have been created by Uwe.