Born ready

Storyboard for Smart forfour

The latest TVC for the smart forfour follows a helicopter that flies a large box into the city and delivers it to a group of people, waiting with excitement for it to unveil what's hidden inside.

The construction workers, wreckers and tourist do not represent the usual target group for the new smart forfour though, but the challenges an agile city cruiser has to face every day.

The smart sees it like this: "Let's have some fun together!"...

To tell this in-depth story, Funky Frame developed complex storyboards ander creative guidance of BBDO Berlin. Florian illustrated the first part, Team Cobra the second part.