smart on the web

Illustrations for smart fortwo

Our client BBDO Proximity Germany created a campaign for the introduction of the new smart fortwo.

Next to TV ads, print ads, online banners and e-mailings, a microsite plays an important part in this campaign.

It features flash animations that tell 4 different stories about the smart fortwo, to communicate the advantages of the tiny city car.

Illustrations for these animations have been created by Lars, usually known to Funky Frame clients as a colorist. With this project he got the opportunity to prove his talent as a cartoon artist.