Wotan

Animatic for L'Oreal Men Expert

"I am what I am!" - Wotan Wilke Möhring is the star of the latest L'Oreal Men Expert commercial. He tells us that he rather washes the car than doing the laundry and is teaching his children (almost) only nonsense. Luckily he is doing his wife a favour and is using L'Oreal Men Expert for his facial care.

Boris created the illustrations for the animatic, McCann Düsseldorf developed the concept.