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Animatic for Renault Twingo

 

detail_animatic_twingo

 


The new Renault Twingo, out now! (Well, it's been a week already)

 

The sympathetic egg, that was created by illustrator Philippe Petit-Roulet back in the 90s, gets a redesign.

The latest commercial demonstrates fanciful all the features of the iconic car.

 

Along with the TVC, there are online and print ads.

Our main challenges were not only to recreate the loose style of master Petit-Roulet but also develop an impressive animation in a short period of time.

If you compare the TVC and animatic, you can see for yourself how close they are. Funky Frame is convinced, Lars has a few french ancestors.

 

By the way: our clients Publicis and Renault had more to do for us this month: Our Animator used illustrations from Paul to produce bumpers for the ARD-Sportschau, who since last year is being officially sponsored by Renault.

 

Cherry trees and sunflowers are cheering at the electric cars of Fluence and Kangoo driving by.

 

 

 

Topics: On Air, Animatic