Spontaneous ideas

Animatic for Nescafé

Our client McCann Erickson developed for Nestlés most profitable brand a massive ad campaign, including two image spots.

Düsseldorf based Telemaz produced these 30 second spots in various vignettes, in which the coffee triggers some spontanous ideas in the consumers mind.

Thus a father puts down his work and jumps in the pool, joining his kids in a quite unusual way. The employee of a security firm creates a very original declaration of love, using furniture and other objects, whilst two students of an older semester are meeting in the cafeteria of a university.

These appealing figures from the target group are replacing from now on testimonials like Harald Schmidt or Barbara Schöneberger, who acted as the faces of the brand for the past years.

Our Team Cobra, consisting of Ernesto and Lars, illustrated the animatic.

Alex Jacobi was responsible for the sound, including voice actor casting and audio post production.