IAAF Berlin 2009

Animatic for Samsung 

Just in time for the athletics world championship in berlin from august 15 - 23 Samsung is releasing a campaign that's all about athletics. The TV ad section of the campaign concentrates on the products: LCD TV 8090, digital camera WB 550 and mobile phone Jet S8000.

The TV commercials are being broadcasted on the major television networks and in addition to that as a 30 seconds version during the world championship.

We have been asked by Cheil Communications to produce illustrations and the animatic. Steven (formerly represented by Funky Frame Films) did the Pencils, Florian the Coloring. FFF-partner Alex Jacobi was responsible for the sound.

Theme of all ads are emotions, that reach their peak when hard work takes it toll. We send greetings to berlin and wish everyone good luck!