Effective Strike

Animatic for Boxagrippal

German Anti-Flu Medicine BOXAGRIPPAL´s testimonial Bodo is down again (no wonder - it´s the worst flu epidemic in years).

But the cuddly little critter comes prepared, with Boxagrippal Anti-Cold Syrup in his bathroom cabinet. Along with it´s targeted treatment of typical flu symptoms it also fights the body´s inflammation epicenters

For our animatic illustrator Lars first drew the main character of the test-film as a cartoon character illustriert, while later in the TVC, produced by renowned production company Markenfilm, the LAVAlabs 3D team breathed life into the sympathetic 3D-character, as they did in previous Boxagrippal TVCs.

This project is a good example for a cost-efficient test-film/pre-viz, in which complex (and therefore more expensive) CGI-elements (3D) are animated with far simpler, illustrated layers (2D). In most cases this proves to be good enough for market research, as long as the story is told well and product benefits come across in a convincing way.