Animatic Weapon of Choice
Testfilm for Tesa Adjustable Adhesive Nail
Back then everything was better. Especially the mounting of pictures. Hammer and nail were an excellent training to improve your hand-eye coordination, the gimlet provided a great free workout and with the invention of the electric drill everybody had a wonderful tool to reliably detect power lines inside the walls.
The question is: do we really wanna train that hard on the rocky road to becoming an Uber-Craftsman? Is home-optimisation still a trend? Maybe the sweaty, mud-smeared and blaring neanderthal from your typical building centre is a discontinued model after all.
The new Tesa adjustable adhesive nail might be an indication for the latter. You just stick it to the wall, mount your pictures, done.
FCB delivered the hilarious concept for this new TVC, whilst we brought the illustrations of Team Anaconda to life.