Cooking 48.000 breakfast eggs - approximately this much energy is in 200 kilowatt hours of electricity. This is what Yello Stroms new TV campaign, that's been broadcasting nation wide since november, is about. The motto:
"Wechseln bringt Watt" (Switch and receive Watt) - exactly 200 kilowatt hours for free - eneough energy for 48.000 breakfast eggs.
This campaign is the very first nation wide TV ad, our client Atletico produced for Yello Strom.
Team Anaconda created the illustrations for the animatic. (Henrik/Lars/Steffi).
A special challenge creating the animatic was the compositing of the chicken in 2D / 3D space. After all the flock of chicken was supposed to be animated as a stampede - without exceding the usual budget of a test film.