A smile says more than a thousand words. This makes healthy, white teeth even more important. Wrigley's Extra Professional White Citrus is a dental care chewing gum, that helps to preserve the natural white of your teeth with it's particular developed micro granular.
Which situations require a healthy smile are portayed in the TV ad: A young girl enjoys a present, a daughter tries to seduce her dad to lend her his car. The woman at the bus stop seems instantly sympathetic because of her smile.
Funky Frame Films produced the animatic for the TV ad in collaboration with BBDO Düsseldorf. The illustrations have been made by Rainer, the colors by Lars.
And the fact the spot has been produced? Well, that of course puts a smile on our faces. ;)